Little skills. Big futures.
BerryBoo creates playful, screen-free products that help little minds practise the skills they'll use far beyond playtime.
Think. Create. Solve. Focus. Try again.
Loved by little hands. Approved by grown-ups.
What parents are saying about Jigland.
My daughter is four and it's been so hard finding something that keeps her busy without the iPad. Jigland has been brilliant because it's compact, easy to take out with us, and she actually sits and works through it on her own.
I bought Jigland for my daughter for Christmas and she absolutely loved it. It was one of the presents she kept going back to after all the excitement had died down, which says a lot.
I love that it all stays together. No tiny plastic bits all over the floor, no mess, and it fits neatly back on the shelf when we're done. The fabric quality is honestly so much nicer than I expected too.
It's genuinely refreshing to find a children's brand making toys that are fun but also get them thinking. My son is completely absorbed when he's using it, and I love watching him work things out for himself.
This is one of the few things my little one will come back to again and again. She'll happily sit with it while I make dinner, which is a win in itself, but I also love that she's actually thinking and figuring things out.
We got this as a Christmas present for our little boy and it was a massive hit. He opened it straight away and spent ages going through all the different pages. Much better than another noisy plastic toy.
We took Jigland with us on a long car journey and it was such a lifesaver. It kept him busy for ages without needing a screen, and because it's soft and compact it was really easy to pack.
What I really like is that it encourages them to think instead of just pressing a button and being entertained. My daughter gets such a sense of achievement when she completes something herself.
The quality is beautiful. You can tell a lot of thought has gone into each page, and it feels like something that's actually made to last rather than another toy that gets forgotten after a week.
My favourite thing is hearing 'I did it!' from across the room. She's started trying the activities herself before asking me for help, and it's lovely seeing that little bit of confidence grow.
Bought this for my niece at Christmas and she was obsessed with it. Her parents messaged me afterwards saying she'd taken it everywhere with her. Definitely one of the better presents I've bought.
I bought it mainly because I wanted more screen-free options at home, but I didn't expect her to be this into it. She loves opening it up and choosing which page she wants to do.
It's amazing to see more brands creating toys around focus, problem-solving and independence rather than just keeping children distracted. Jigland feels really well thought through, and most importantly, my son genuinely enjoys it.
It's perfect for quiet time. No batteries, no noise, no setup. I can just hand it to him and he gets stuck in. It's become one of those things I'm always glad I bought.
I really like that it feels playful rather than educational. He has no idea he's practising focus or problem-solving — he just thinks he's having fun, which is exactly what I wanted.
I've been looking for more toys that encourage problem-solving and independent play, and Jigland has been brilliant for that. He'll sit with it for ages without needing me to step in.
Not More Stimulation. More Connection
Children do not need play to be louder or faster, they need the space to notice, wonder, try, pause and try again.
Learn more about us
Swipe to explore
